I have been reading recently that many publishers are fighting with Amazon to be able to price their books at far more than the $9.99 Amazon has for most books now.
I would ask them one thing: Are they trying to hasten their death? I have bought several books for my Kindle (I own the DX and the original), but I have only spent over $9.95 twice. Once was for the CISSP study book and once was for a secure development book. I am not sure I have gotten my money out of either. Ironically, I own both in paperback, but that didn't save me a penny on the electronic purchase. I am sure these same publishers would like to bill me a few more times for the same book as well!
Sure, they may get some readers to pay more, but how many people are actively reading these days anyway? I find that I tend to listen to audiobooks instead anyway, though that is tough with most technical books. Who has the time for lots of reading? Who has the inclination? Most will watch a TV show or movie, or even play a video game, before opening a book. I am the exception, but they are doing their best to push me away.
I don't know the exact margins for ebooks, but I know they were really tight for hardcopy ones when I was looking at writing one many years back. So they would make a whole lot more on an ebook than they would on the hardcopy version. Yet, they don't want me to see any price savings. Ironically, I might even be able to go into a Sams Club and get one cheaper than I could on the Kindle. What kind of logic is that?
Ah well, turn off those customers publishers! We don't need you anyway. I have too much information to read as it is. I just wish blogs didn't cost a minimum of a dollar a month on the Kindle or I would use a whole lot more....